Meet Paul Loftis, Your Local Electrician
Loftis Lighting & Electrical provides professional electrical troubleshooting, repair, installation, inspection, and upgrade services for homes and businesses throughout North Myrtle Beach and nearby coastal communities.
License #2858
Local Service, Personal Accountability
Owner-operated electrical service for North Myrtle Beach and nearby communities.
Loftis Lighting & Electrical is owned and operated by Paul Loftis, a licensed South Carolina Master Electrician. The company serves property owners in North Myrtle Beach and nearby coastal communities with electrical work ranging from difficult troubleshooting calls to planned system upgrades and new electrical installations.
The focus is straightforward: understand the electrical problem, evaluate the existing system, explain the options clearly, and perform professional electrical work appropriate for the property and project.
That can mean locating the cause of a breaker that repeatedly trips, evaluating an older electrical panel, installing a Level 2 EV charger, adding a generator interlock and power inlet, installing lighting, evaluating coastal corrosion, or helping a homeowner understand the electrical condition of an older property.

Master-Electrician Oversight
Technical electrical work benefits from experienced evaluation, especially when the problem is not obvious.
Electrical Troubleshooting
Troubleshooting is a core part of the business. Intermittent failures, tripping breakers, dead circuits, GFCI problems, flickering lights, wiring faults, and difficult-to-locate issues require diagnosis rather than guesswork.
System Evaluation
Existing panel condition, service capacity, wiring methods, equipment compatibility, visible deterioration, load requirements, and access conditions are considered before recommending electrical work.
Professional Installation
New installations are planned around the actual electrical system, manufacturer requirements, equipment compatibility, installation conditions, and applicable electrical requirements.
Trade Service Specialists — Not a Retail Store
Loftis Lighting & Electrical is an electrical contracting business, not a fixture showroom, hardware store, or general handyman company.
The focus is professional electrical labor, system evaluation, troubleshooting, installation, repair, and electrical upgrades.
Customers can often provide compatible fixtures, fans, chargers, smart-home devices, and other equipment when appropriate, while Loftis Lighting & Electrical handles the electrical installation.
What That Means for Customers
- Electrical work is evaluated as an electrical trade project.
- Existing wiring and equipment are checked for compatibility.
- Troubleshooting is performed when a fault must be diagnosed.
- Project scope and pricing assumptions are explained before additional work is performed.
- Large projects are quoted based on actual conditions rather than treating every installation as identical.
- Published starting prices are available for many common services.
Electrical Work for Coastal North Myrtle Beach Properties
Coastal properties can present electrical conditions that deserve additional attention.
Outdoor electrical equipment in North Myrtle Beach can be exposed to humidity, salt-laden air, rain, storm conditions, temperature changes, and long-term environmental wear.
Depending on the property, that can affect electrical panels, disconnects, meter equipment, outdoor receptacles, landscape lighting, generator connections, HVAC electrical equipment, exterior wiring, and other components.
Coastal exposure does not mean that every electrical system will have serious deterioration. It does mean that equipment condition, corrosion, weather exposure, installation quality, and maintenance history can be important parts of an electrical evaluation.
Vacation homes and rental properties can also have different operating patterns from full-time residences, which makes clear electrical documentation, dependable equipment, surge protection, exterior electrical condition, and backup-power planning especially useful.
Electrical Services We Provide
Explore the primary electrical services available through Loftis Lighting & Electrical.
Straightforward Pricing for Common Electrical Services
Loftis Lighting & Electrical publishes starting or standard pricing for many common services so customers can understand the likely starting point before scheduling.
Published prices are based on qualifying installation conditions. Existing electrical conditions, wiring distance, equipment compatibility, panel capacity, difficult access, permits, damaged equipment, specialty materials, or other site-specific conditions can affect final pricing.
Examples include the $224 standard troubleshooting minimum, $149 Coastal Electrical Safety Check, qualifying Level 2 EV charger installations starting at $695, and other published service pricing throughout this site.
For project-specific pricing, visit the applicable service page or schedule electrical service online .
Why Customers Choose Loftis Lighting & Electrical
Licensed Master Electrician
Paul Loftis holds South Carolina Master Electrician License #2858, providing experienced electrical trade oversight for the work performed through Loftis Lighting & Electrical.
Troubleshooting Capability
The business is equipped to diagnose electrical faults rather than limiting service to simple device replacement or predictable installations.
Local Coastal Experience
North Myrtle Beach properties can involve corrosion, outdoor equipment, vacation-home use, storm preparation, generators, and other coastal electrical considerations.
Clear Project Scope
Standard pricing assumptions and common exclusions are identified so customers can better understand when a project remains within published pricing and when additional work is required.
Residential & Commercial
Loftis Lighting & Electrical performs electrical work for homes and appropriate commercial properties throughout the local service area.
Direct Online Scheduling
Customers can request service directly through our online booking page or call the business for questions about project scope and availability.
Serving North Myrtle Beach & Nearby Communities
Primary service availability includes North Myrtle Beach and surrounding coastal areas, depending on project type and location.
Learn More About Loftis
Need an Electrician in North Myrtle Beach?
Schedule electrical troubleshooting, repair, installation, inspection, or an upgrade with Loftis Lighting & Electrical.
Talk with Paul about your electrical project
Need help with an electrical problem or a planned installation? Call Loftis Lighting & Electrical, email your project details, or use our online booking page.

